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In the U.S, Snapchat is the third most popular social media app amongst Gen Z users, after YouTube and Instagram.Īs of the beginning of 2022, Facebook, YouTube and WhatsApp were the most popular social networks worldwide when compared by number of monthly active users. Snapchat’s fall in popularity with this generation of users correlates directly to the rise of TikTok usage. Gen Z are slightly less likely to use Snapchat than Instagram or TikTok. Overall, Snapchat is most popular with 18 to 24 year olds, however, in this age group, gender distribution is equal. For Instagram, Facebook, LinkedIn and Twitter, the female user base is noticeably lower, all being under the 50 percent mark. Globally, women are more likely to use Snapchat, with 53.8 percent of users being female as of January 2022. The United States ranked second with 107 million users and France followed with 24.2 million users. As of January 2022, India was the country with the largest Snapchat audience overall, with around 126 million users. The number of users is expected to exceed 500 million by 2025. In 2021, Snapchat had approximately 428 million users worldwide. The vast majority of Snapchat’s revenue was generated in North America. dollars worldwide in the fourth quarter of 2021. Additionally, the social photo and video app had an average revenue per user of 4.06 U.S. In terms of global net income, the final quarter of 2021 saw the company’s first quarter of positive change since going public, with a positive result amounting to 22.55 million U.S. Overall, Snap’s global annual revenue has seen steady increase over the years. In 2021, Snap Inc.’s global annual revenue was just over 4 billion U.S.
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is located in Santa Monica, California, and rebranded from Snapchat to Snap Inc.